| Gaffey's September Newsletter - Wednesday, September 10, 2008
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7-Eleven Rocks Out with Branded Guitar Picks
Convenience store chain 7-Eleven was looking to get consumers to 'walk this way' right into its stores with its May Guitar Hero: Aerosmith promotion.
USB Ports Prove to be the Right Choice
Human resources professionals are busy people. Besides hiring and firing employees, quarterbacking 401(k) programs and spearheading training initiatives for the company, they are also responsible for health-care decisions.
Monroe Says 'Save a Squirrel'
Monroe Shocks and Struts has a message for all the animal lovers of the world: "replacing worn ride control components could improve vehicle steering, stopping and stability - and just might save the life of an innocent squirrel darting across the street."
Green T-shirts Against Toxicity
Computer screens, cell phones adn microwave ovens contain all sorts of toxic elements, so it's best not to put them in a hole in the ground when they're no longer of use. But, the reality is most of these items are carted away and put in landfills.
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Welcome to Promotion Connection, our monthly newsletter to keep you informed on the latest trends in promotions. Read Promotion Connection to spark ideas and find out about upcoming marketing opportunities for your organization. |
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| Gaffey's August Newsletter - Thursday, August 07, 2008
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 August 2008Welcome to Promotion Connection, our monthly newsletter to keep you informed of the latest trends in promotions. Read Promotion Connection to spark ideas and find out about upcoming marketing opportunites for your organization.
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Wall-E Sees Trinkets as Treasure
For many video game marketing programs, choosing the right promotional product takes a little creativity. Marketing the latest action game or kids' title may not offer some obvious choices. This wasn't the case for video developer THQ Inc. when it came time to promote Wall-E video game which hit shelves June 27.
Tecate Gets a Kick Out of Authentic Soccer Promos
With category leader Corona experiencing soft sales, Tecate is looking to take the opportunity to establish itself as the authentic Mexican beer. One of its strategies to show consumers its heritage was by holding its "Futbol Tecate" events throughout the month of July.
Dippin' Dots' Journey to the Center of the Earth
For the up-and-coming frozen treats company Dippin' Dots, its movie tie-in with New Line Cinema's Journey to the Center of the Earth was a big deal.
IHOP's Most Valuable Pancake Butters Up Fans
For half a century, the International House of Pancakes has been stacking them tall or stacking them short. To celebrate its 50th anniversary, the popular breakfast chain has hit the road. For May to September, "IHOP's Discover America Road Tour" will hit 61 Minor League Baseball games in 27 cities across 8,500 miles.
The July $1000 Drawing winner is Melissa Wood from Fort Mill, SC. Congratulations!
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| Gaffey's July Newsletter - Wednesday, July 09, 2008
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Green-Focused Campaign Delivers for Postal Service
It's an ongoing marketing dilemma: How can advertisers prevent their direct-mail pieces being perceived as junk mail? The United States Postal Service (USPS) has one idea: Make sure your mailings are as eco-friendly as possible - and they've designed a new "environmentalist" campaign to help marketers do it.
Plush Mailing Stirs up "Pandamonium"
In their natural habitat in China, panda bears eat almost nothing but bamboo. Does that mean they're an odd choice as ambassadors for a new beef-centered menu item at a restaurant? Not when the restaurant is Panda Express, a leading Chinese quick-service chain with more than 1,000 outlets.
Healthcare Promo Is Fine Specimen of Marketing
When HealthPartners adopted the slogan "A New Way to Look at Healthcare," they wanted to make sure their marketing looked different, too. "When we reviewed ads from our competitors, we found a lot of very similar, unremarkable ads," says Larissa Rodriguez, director of care-delivery marketing. "We decided to do something that would make out online patient services stand out - something unique and fin that would create a buzz and get people talking."
Sandwich Chain Cooks up Environmental Promos
When a company is based on an island as beautiful as Puerto Rico, it's easy to see why they'd take an interest in preserving the environment. Besides sponsoring beach clean-up events and awareness-raising programs at schools and hospitals, El Meson Sandwiches incorporates environmental and other public-service messages in their kids' meal toys.
The June $1000 Drawing winner is Jonathan Thornton from Westminster, CO. Congratulations!
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JULY 2008
Welcome to Promotion Connection, our monthly newsletter to keep you informed of the latest trends in promotions. Read Promotion Connection to spark ideas and find out about upcoming marketing opportunities for your organization.
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| Gaffey's June Newsletter - Wednesday, June 11, 2008
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Getting to Know the Gecko
To paraphrase the ever-charming Gecko in the Geico radio ads: "who doesn't like a friend that gives you things?" Kids visiting the San Diego Zoo recently got the message. A costumed Gecko was on hand handing out finger puppets and figurines as part of the leading insurance provider's partnership with The Association of Zoos and Aquariums.
Grey Goose Invites Music Fans into Den
Grey Goose vodka has taken the spirits category by storm with its award-winning taste and eye popping price tag. On January 13, it began reaching out to new fans with its Live from the Artist's Den series of one-hour concert specials. The underground concert series, which will show emerging artists in extraordinary settings, airs on Ovation TV.
Modell's Teams Up Online
Many a member of the football, soccer or softball team relies on Modell's Sporting Goods for their equipment. That's why when the national retailer decided to launch its first-ever online sweepstakes, it opted for a team-based effort.
Napkins Get Creative Juices Flowing
While Abraham Lincoln may have written the Gettysburg Address on the back of an envelope, many a moment of inspiration was jotted down on a cocktail napkin. So much so, that Esquire magazine created a promotion asking people to pen some words of wisdom on these white paper goods.
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Welcome to Promotion Connection, our monthly newsletter to keep you informed of the latest trends in promotions. Read Promotion Connection to spark ideas and find out about upcoming marketing opportunites for your organization.
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| Gaffey's May 2008 Newsletter - Tuesday, May 13, 2008
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May 2008
Welcome to promotion connection, our monthly newsletter to keep you informed of the latest trends in promotions. Read Promotion Connection to spark ideas and find out about upcoming marketing opportunites for you organization.
Porter Wright Morris & Arthur LLP's practice in environmental law goes back to "the drawing of the Age of Aquarius" (the late 1960s, that is). After decades of serving client needs that have evolved along with state and federal environmental regulations, it's not surprising that tehy've reached a level of "harmony and understanding" when it comes to the planet.
The soul patch has always been an edgy form of facial hair. Popularized among jazz musicians in the 1950s and '60s, it may have been invented by brass players who found that a well-placed patch of hair below the lips helped keep their mouthpiece comfortable while they were playing.
Can two words sum up what a hospital and its staff are all about? Sure, when they're backed up by a huge marketing program like the "Hello Life" campaign launched bt Brookwood Medical Center in Birmingham, AL.
Leave it to the U.S. Postal Service to know how to get a message across. In this case, the USPS wanted to let customers know that at many offices they can now apply for passports and even get their picture taken for the documents. Partnering with Shutterfly.com, they ran a promotion where customers who applied received a luggage tag with a code they could redem on Shutterfly for a free photo album.
The April $1000 Drawing winner is Julia Apana from New York, NY. Congratulations!
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| Gaffey's April 2008 Newsletter - Tuesday, April 08, 2008
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 April 2008
Welcome to Promotion Connection, our monthly newsletter to keep you informed of the latest trends in promotions. Read Promotion Connection to spark ideas and found out about upcoming marketing opportunities for you organization.
Underwear Maker Awards Wannabe Designers
Throwing a "Sextravaganza" for college co-eds sounds like something straight out of the movie Animal House rather than from a marketing playbook. Yet, this is precisely what Intimo Inc., a leading manufacturer of underwear and sleepwear, did for students at New York University on March 4.
 A Paul Bunyan-esque Promo
No, they weren't cooking up brontosaurus burgers at Chicago's John Hancock Center on March7. Rather, it was a giant bratwurst. Johnsonville Sausages set up a 30-foot grill, above which a 250-pound replica bratwurst hung.
Pepsi Unleashes Monster of a Promotion
If you were in Times Square in January or at the Super Bowl in February, you very well may have seen a 60-foot monster. The Pepsi Stuff Gift Monster to be exact. The 60-foot inflatable monster helped kick off Pepsi's year-long PepsiStuff.com attack campaign.
NYSC Gives Grand Central a Spin
Seeing 1,800 people in New York's Grand Central Station at any given time in no big deal. Seeing them all sweating it out on stationary bicycles, however, is quite unusual.
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| Gaffey's March Newsletter - Friday, March 07, 2008
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Welcome to Promotion Connection, our monthly newsletter to keep you informed of the latest trends in promotions. Read Promotion Connection to spark ideas and find out about upcoming marketing opportunities for your organization.
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February $1000 Drawing Winner
The February $1000 drawing winning is Jeffery Smith from Waterloo, IA. Congratulations!
It's Not "Politics as Usual" for Distibutor's You
Nick Bowers is one of those people who are born to run... for office, that is. When the 13-year-old decided to run for president of his eighth-grade class, he told his mother he wanted to use some sort of give-away in the campaign.
Need for Change & Change Purse Resonates w/Voters
Converting a political candidate from a write-in to a shoe-in is no easy feat. That was the task before Carol Muller, owner of a promotional products distributorship, when she was approached by John Adams, a local candidate for county district attorney for help with his campaign.
How does a smaller restaurant chain compete locally with the huge international franchises? One way is to take an established idea - kids' premiums - and give it a local twist.
After the Broadway stagehands' strike ended late last year, the promoters of Legally Blonde the Musical wanted to make sure the New York tourists knew the theater district was back in business.
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| Gaffey's February Newsletter - Wednesday, February 13, 2008
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Welcome to Promotion Connection, our monthly newsletter to keep you informed of the latest trends in promotions. Read Promotion Connection to spark ideas and find out about upcoming marketing opportunities for your organization.
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© Light Bulb Goes on for Billboard Promoters
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Imagine being hired to draw attention to a billboard ¨C but there's a catch. The billboard is one of a zillion erected all over
Times Square , and it's coming down in a week.
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© Bundling Up New Year’s Partiers
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Whether you were at a wild party on New Year's Eve or had a quiet evening at home, there's a good chance that just before midnight you paused to watch the ball drop at Times Square.
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© Pilates Instructor Stretches Reach with Umbrella
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When marketing a fitness center, the first promo items that come to mind are probably exercise-related: sports bottles, gym bags, bottled water, etc. But June Hines of June Hines Pilates figures that her students already have the fitness accessories they want.
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© Geni.com Grants the Giveaways People Wish for
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Maybe it shouldn't be a surprise that a company called Geni knows something about promotional magic. The firm runs a genealogy website (www.geni.com), where family members can share their knowledge to build their family trees.
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© January $1000 Drawing Winner
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The January $1000 Drawing winner is Ashley Degollado from
Austin , Texas . Congratulations!
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| Gaffey's January Newsletter - Tuesday, January 15, 2008
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Gaffey's January Newsletter
January 8, 2008
Click on our logo to go to our new website.
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Welcome to Promotion Connection, our monthly newsletter to keep you informed of the latest trends in promotions. Read Promotion Connection to spark ideas and find out about upcoming marketing opportunities for your organization.
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| • Sales Trainer has Calculated Plan for Success |
How does a wildly successful sales consultant and author of a New York Times bestseller (The Ultimate Sales Machine) promote himself to his top prospects? With promotional products, of course.
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| • Modell's Teams Up Online |
Many a member of the football, soccer or softball team relies on Modell's Sporting Goods for their equipment. That's why when the national retailer decided to launch its first-ever online sweepstakes, it opted for a team-based effort.
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| • Napkins Get Creative Juices Flowing |
While Abraham Lincoln may have written the Gettysburg Address on the back of an envelope, many a moment of inspiration was jotted down on a cocktail napkin.
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| • Pigs on the Wing |
| You know the cliché "yeah, the day pigs fly." You've probably even used it yourself at one point or another. Well Capital One is taking the term literally. |
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| • December $1000 Drawing Winner |
The December $1000 Drawing winner is Matthew Randall from Dover, NH. Congratulations! CLICK HERE to enter in the drawing to win $1000.
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